Women are a lot smarter than marketers think and they’re breaking up with brands

I’m sorry but we have to stop seeing each other. It not me, it’s you !! That is what women are saying to brands and with women controlling so much wealth and brand purchasing power marketers had better learn to stop selling and listen more to what women want.

According to the She Economy;

The female consumer is breaking up with brands, and she is trying to tell advertisers why. Listen to her.

• We don’t talk anymore. You’re doing all the talking.

• We’re not exactly having dialog

• You’re saying you love me, but you’re not behaving like you love me. It’s not genuine.

• I’ve changed and you haven’t.

• We don’t hang out in the same places anymore.

• You’re not listening to me.

• If you knew me, you’d know I don’t care anything about that

• Guys, be very careful not to assume she is breaking up with your brand because of the recession. It could be because you simply are not listening to her.

Women account for 85% of all purchases and a lot of women have a problem emotionally connecting to brands because men don’t know how to think like women, their primary target audience. Women do not respond to messages because they are people and people don’t like to be segmented and bombarded with messages.

It’s not like any of this information should be a surprise to anyone in marketing (if it is you’re in need of a new career). Women have always been street smart savvy shoppers but now with the distrust of big business and government women are taking control of what they buy and more importantly who they buy from.