Social media metrics: Engagement alone is not a good metric to follow

“The meaning coded into words can’t be measured in bytes. It’s deeply compressed. Twelve words from Voltaire can hold a lifetime of experience.” —Mark Horowitz, “Visualizing Big Data.” Wired.  Today there are number of analytic programs that analyze numbers but the big problem is that they can’t analyze sentiment.  Sure …

10 Rules of social media

Marketers struggling with their social media strategy may be having trouble because they haven’t yet grasped how to move from being a faceless corporation to a “friend.” Unlike the approaches of the past, these new “rules of engagement” for social media mean marketers need to adjust the way they approach consumers. …